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Posts Tagged: agency metrics

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acquisition costCAC

How to Calculate Customer Acquisition Cost for Your Insurance Agency (And Why It Matters)

2023-01-18 • 3 min read

Hello fellow insurance dude or fellow insurance Dudette Welcome to this video. If you're running a PNC agency, it is critical that you know what acquisition cost is. We're going to talk about that in this video, and I'm going to show you why it's so important for reasons why insu

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insurance KPIsagency metrics

What to Measure in Your Insurance Agency: KPIs That Actually Matter

2022-06-22 • 3 min read

Playbook 26 focuses on measuring the right things. Craig cites Peter Drucker's 'can't manage what you can't measure' while warning against measuring everything. The three key agent metrics are dials (particularly follow-up on quoted business), talk time (4-hour minimum), and quot

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